With a passion for human-centric design Claudia Barriga-Larriviere has mastered the art of unravelling the myths around human motivation and drive. As a growth advisor in the start up space, and an innovation specialist Claudia innately understands how these factors influence human behaviour. While Claudia was fortunate to have an abundant upbringing, it was what happened outside of her safe home that taught her the most about human behaviour. In Peru, it was not unusual to hear loud explosions and bombs going off just around the corner. Through these experiences Claudia understood what it meant to live in survival. It wasn’t until many years later after moving to Australia, Claudia began to wonder why people who were living in the ‘lucky’ country also seemed to be running away from something, despite there being no bombs.