Janine is not your everyday self-made businesswoman. She grew her juice and smoothie empire in 2000 from her kitchen bench to an international success story (Boost Juice Bars are now in 13 countries with two new brands of Salsas Fresh Mex Grill and Cibo espresso totalling over 500 stores).
But her path has been anything but ordinary.
“I’ve had no formal business training, just a simple common sense approach to business. I did not know what the traditional path looked like, so I made it up along the way” she admits.
For most people, the formula for achieving success in life is to study hard, get good grades, get into a good business school or university and work your way up the ladder… Janine’s way was to work 3 jobs so that she could fulfil her dream of travelling the world and let life take her on a journey. This journey took Janine around the world where she took on roles from a nanny in a little village in France to working for rock and movie stars on a yacht in the South of France and the Caribbean.
She has a great passion and love for business which has translated from inception into sales of over 2 billion dollars globally. These sales squeezes and blends their way through thousands of tons of fresh fruit and veg every year.
Janine’s business approach has made her a leader in her field, with BRW listing Janine as one of the top 15 people who have changed the way business is done in the last 25 years.
Janine is now sharing her knowledge with others, including through her a role as a “Shark” and mentor on Channel Ten’s Shark Tank, and as an Honorary Professor with the Macquarie Graduate School of Management.
