Jonathan Pease, known as JP, is one of Australia’s leading creative thinkers. He’s the Founder and Executive Creative Director of Tongue, one of Australia’s most innovative advertising agencies. Recently acquired by STW, JP still leads the business day-to-day working with some of Australia’s biggest and most loved brands; including Telstra, Audi and ASOS. One of very few ECD’s in the world who started out as a suit, JP’s award winning career started in New York at one of the world’s largest advertising agencies, BBDO. This background, along with his Masters Degree in Business, gives him a unique perspective on commercial creativity and its contribution to the bottom line in the modern business world.