Michael is a high-profile business leader who transformed an ailing set of bakery shops in the late 1990s to position Brumbys as the 2nd-largest bakery franchise system in Australasia with over 320 bakeries by 2007.
Under Michaels leadership, Brumbys share price rose from 56c to $3.40 in just over 3 years. Michael resigned as Managing Director of Brumbys after ASX-listed company RFG purchased Brumbys for $46M.
Michael has appeared on current affairs, news and breakfast television programs as well as being featured in all leading newspapers and magazines in Australia and New Zealand on issues such as his innovative management techniques, business strategy and environmentally friendly, healthy (no preservatives) messages. Michael is a regular columnist in BRWs Smart Talk.
Michael is a sought-after public speaker and sits on a number of advisory boards as a strategist and mentor, drawing on his vast experience in food, retail, and franchising management at the top level. Michael has co- written Jumpshift! – Shift your business into hyperdrive: Create clear direction, real time feedback and an empowering culture that gives your TEAM the owners eye.
He is a contributor to the book, Top Franchisees CEOs secrets revealed and the soon to be released, Millionaire Mentors.