Sally Williams

MC Melbourne & VIC

About Sally Williams

Sally Williams is a much loved and versatile television presenter. A former international model, Sally has been present in our lounge rooms touching the hearts of Australians for over 16 years as the face of many high profile advertising campaigns (Ford, Brand Power, The Focus Series, Great Chef’s Show You How, Jet Set Travel) and as the host of New Idea TV, The Focus Series Special Editions, Building Your Dreams, What’s Cooking and Ernie & Denise.

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Williams has been the pioneer of a new wave of television advertising and puts it’s remarkable success down to regular genuine connection with the audience and her communication of accurate, valuable and reliable information. Sally feels privileged to have assisted her audience with informed decisions, in fact from audience feedback it appears she has become the “consumer’s lifeline to the commercial world… trusted and respected”.

Sally Williams balances warmth, honesty, and down to earth qualities with professionalism, focus and a drive to maintain her own high standards. Sally’s energy is infectious, when you work with her you will soon discover the magic she brings to the screen is abundantly present both on and off the camera.

Sally Williams is feeling excited about what the future holds. In her continuing role as the face of SMG Red’s Focus series, she is enjoying watching the concept develop and grow, showing great results for the advertisers whilst still providing valuable clear choices for the consumer. Outside of her Focus commitments, Williams is putting pen to paper (yes she is an old fashioned girl!) and developing ways to further share her thoughts, insight and experiences providing even greater connection with her wide ranging audience.

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