Adam Ferrier is the founder of Thinkerbell, an agency renowned for its "measured magic" approach. Thinkerbell was named the number one Creative Agency in the world in 2021 by BestAds, and Mumbrella awarded it Full Service, Creative, and PR Agency of the Year, a first in industry history.
A leading consumer psychologist and brand strategist in Australia, Adam is also an expert in behavioural economics. He authored The Advertising Effect: How to Change Behaviour and Stop Listening to the Customer: Try Hearing Your Brand Instead. He frequently appears on Australian TV programs such as Gruen Transfer, 7’s Sunrise, and 10’s The Project.
Adam has won numerous awards, including the WARC World Innovation prize, a Cannes Gold Lion, and a Gold Effie. He created the board game The Analyst, the "unconference" space, and the social cause agency DOA (Decade of Action). He co-hosts the podcast Black T-Shirts, which explores creativity for marketers.
Known for his expertise in cognitive behavioural psychology and behavioural economics, Adam's work with top brands combines evidence-based creativity with innovative strategies.
As a speaker, he shares insights on creating unconventional, award-winning ideas through a blend of creativity and behavioural science.
