Lara Bingle is an Australian model, media personality, and businesswoman, known for her high-profile modelling work and presence in the Australian entertainment industry. Born on June 22, 1987, in Cronulla, Sydney, Lara catapulted to fame as the face of the Australian tourism campaign "Where the Bloody Hell Are You?" Her vibrant personality and striking appearance in this campaign made her a household name.
Lara's modelling career includes various high-profile brand endorsements and appearances in major fashion magazines, further establishing her as a prominent figure in the fashion industry. Beyond modelling, Lara has ventured into reality television, starring in her own series, "Being Lara Bingle," which provided an inside look at the pressures and privileges of her public and personal life.
In addition to her entertainment endeavours, Lara is a successful entrepreneur. She launched her own beauty brand, The Base, which focuses on providing high-quality self-tanning and skincare products. This business initiative showcases her entrepreneurial spirit and commitment to empowering women through beauty products that emphasize natural and effortless beauty.
Today, Lara continues to be involved in the fashion and beauty industries while balancing her role as a mother. She is admired not only for her career achievements but also for her style and dedication to her family. Lara Bingle remains a significant influencer and inspiration in both the media and business worlds.