Sydney-based BFFs Tash Sefton and Elle Ferguson are the brains behind They All Hate Us, a trailblazing, and much imitated, fashion destination. ‘TAHU’ is a visual celebration of what we covet, before we even know it ourselves. A perfect edit of the must-have pieces, the ‘it’ items, and desirable interiors to drool over. What started 7 years ago as a daily email of images between two best friends now boasts over 600K visits a month and an Instagram following of 950,000. Tash & Elle have impeccable fashion credentials. Tash has a background as a buyer and head of women's wear for a leading youth retailer, she is a mother of two. Elle was the global visual merchandising manager for a swimwear label.