Peter Alexander is a true entrepreneur and at age 24, he decided it was time to be his own boss. When his female friends were unable to find comfortable women's pyjamas that weren't matronly styles, he decided to get into the pyjama game.
Working from his mother's dining room table Peter began making women's pyjamas selling to department stores. When the phone rang, to make the business seem bigger, Peter and his Mum would pretend to be someone else!
When a department store cancelled an order for 2000 pairs of pyjamas, Peter turned his biggest set back into an opportunity. He then put a mail order advertisement in a popular women's magazine and the response was overwhelming. Peter was flooded with 6000 orders from one ad and since then he hasn't looked back!
Following this success, the business started to grow and attract media attention. Peter was dubbed the 'Pyjama King' by the Australian Media and the nickname has stuck to this day! His humorous, quirky and playful personality shines through in every collection. Each new collection has a unique theme and is inspired either by Peter's travels around the world, from Paris & New York to African Safaris or exciting design collaborations with Disney and Sesame Street just to name a few.
The Just Group acquired the business in 2000. Since then, Peter Alexander Sleepwear has grown with leaps and bounds from a pure catalogue based business to a multi-channel business with 100 retail stores within Australia and New Zealand, with Peter Alexander himself as the Creative Director of the brand.
