Samantha Lane is a pioneering journalist and accomplished author whose career spans across print, television, podcasts, and radio. Her debut book, ROAR (2018), which chronicles the rise of the AFL Women's competition, was endorsed by former Prime Minister Julia Gillard and became a global symbol of gender equity. Sam has also been a prominent figure in AFL media, covering men's AFL for over 15 years and joining Channel Seven’s prime-time Saturday night footy coverage in 2013. She continues to be a key voice in AFLW, co-hosting The W podcast on ABC and contributing to Channel Seven’s AFLW telecasts.
In addition to her journalism, Sam is a versatile keynote speaker, MC, and panel moderator, having worked with clients such as Mercedes Benz, Virgin Australia, and the National Australia Bank. She co-hosted the Australian national speaking tour of basketball legend Luc Longley in 2022 and has moderated live events with Australian of the Year Adam Goodes. Deeply committed to social causes, Sam serves on the board of The Chappell Foundation and is an ambassador for Flourish Australia. She also continues her work in sports journalism, covering major events like the Commonwealth Games and the Tour de France.
