Dan is an expert in understanding behaviour and belief systems—specifically, what drives us, what motivates us, and what influences our purchasing decisions. In essence, he delves into the business of human behaviour.
As the leader of one of the country's most dynamic creative teams, Dan has contributed to the development of new product lines for major brands such as Coca-Cola and Unilever. He has also innovated media formats for Murdoch Magazines, created interactive systems for a range of sectors from fast food chains to government departments, and spearheaded engagement campaigns for companies like News Ltd, Vodafone, and MTV.
In addition to his work in the creative industry, Dan has served as a director and lecturer at Australia's prestigious creative institution, AWARD, and has taught at The Miami Ad School. He has also educated postgraduate students at Macquarie and Sydney Universities and provided private coaching and mentoring for CEOs and non-executive board members.
Dan's speaking engagements are known for being captivating, blending his business expertise with sharp wit and deep human insight. This unique skill set was honed during a three-year sabbatical on the US and UK stand-up comedy circuits. His talents are also showcased to a wide audience as a regular on ABC TV’s “Gruen Planet,” reaching 1.4 million viewers.
