For the past two decades, Alex Perry has forged a fashion empire, earning global acclaim as a consummate showman.
His distinctive design ethos—charming, bold, and provocative—has graced the wardrobes of some of the world's most iconic and glamorous women, including Gigi Hadid, Miranda Kerr, Kim Kardashian West, Gwyneth Paltrow, Sandra Bullock, Rihanna, and Jennifer Lopez, among others. His creations have adorned countless magazine covers worldwide.
Establishing his eponymous label in the early 1990s, Alex Perry quickly garnered praise from Australian celebrities and media alike. Featured prominently in Vogue Australia, his label's allure soon matched the designer's own.
In 2005, Alex Perry joined Foxtel as a judge on Australia’s Next Top Model, marking the start of a successful and enduring collaboration. Over ten seasons, he became a fixture on the show, extending his influence to Project Runway Australia, Asia’s Next Top Model, and The Real Housewives of Australia. Australia’s Next Top Model has achieved global syndication, standing as Foxtel's highest-rated non-sports program.
Devoted to luxury and glamour, Alex Perry has revolutionized eyewear fashion with his distinctive designs. Partnering with Specsavers nearly a decade ago, his limited-edition collection proved so popular that seasonal releases soon followed. Exclusive to Specsavers, each frame embodies the timeless chic and sophistication synonymous with the Alex Perry brand.
Alex Perry Hotel & Apartments epitomizes couture design fused with playful intelligence, offering self-catering accommodations tailored for today's corporate and leisure traveller. Designed by Alex himself in 2015, this stylish apartment hotel resides in Queensland's vibrant Fortitude Valley district. Every detail—from quality furnishings to cutting-edge technology—promises a sensory delight for guests.
Behind Alex Perry's extraordinary success lies the inspiring journey of a working-class boy raised by Greek migrant parents, who instilled in him an unyielding drive and determination. For Perry, an eternal optimist, the path to success has spanned decades. His empire stands testament to remarkable talent, unwavering determination, and a firm belief in creating a uniquely Australian fashion brand adored around the world.