Interacting with the rich and famous might seem extraordinary for most, but for Barry Bull, it’s just part of his daily routine.
Barry is a celebrated businessman with a storied career, hailed by Richard Wilkins on The Today Show as ‘an absolute legend in the Australian music industry.’
His journey began in the 1960s in music retail, and by night, he performed across Brisbane with his band, The Counts. His talent caught the attention of CBS Records (now Sony Music), where he climbed the ranks to become the National Marketing Chief in the 1970s. In 1981, after dedicating years to rock ‘n roll, Barry returned to Brisbane, determined to forge his own path. This led him to acquire Toombul Music.
Toombul Music has garnered over thirty Westfield retail awards under his leadership, including three National Individual Specialty Retailer Awards and an induction into the Westfield Hall of Fame in 1997 for outstanding retail achievements. Barry received a Westfield Legend Award in 2001 and a Commonwealth Centenary Medal in 2003 for his distinguished service in business.
Barry's innovative marketing strategies have drawn global music icons like Sir Cliff Richard, Michael Crawford, and Olivia Newton John to his store for special promotions, enhancing its reputation significantly.
Beyond retail, Barry has become one of the nation’s top business speakers, known for his slogan "No is Negotiable." His dynamic talks not only recount his impressive career but also feature memorable interviews with music legends, captivating audiences across Australasia.
With a career that spans over four decades in the music industry, Barry has authored several books, including the bestseller 'A Little Bull Goes A Long Way' and 'My Little Book of Bull.' His latest publication, 'The Bullseye Principle,' was released in 2006, marking another milestone in his illustrious career.
