Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012. In less than a year, it had developed a cult following and had transformed into one of the country’s most innovative and influential digital publications, leading the way in the luxury wellness space.
Bianca is not only the face of Sporteluxe, but also oversees the strategic development and creative direction of the brand globally, which is now the go-to site for everything luxe health, luxe fitness and luxe living.
With the new addition of her personal edit biancacheah.com.au (housed on sporteluxe.com) and some of the world’s leading health experts as contributors, Sporteluxe.com has become a mini health empire, providing daily inspiration and practical advice to its rapidly growing audience.
