Effie Zahos is a prominent figure in Australia's personal finance realm, celebrated for her straightforward approach to money matters, making them accessible and understandable for everyone.
An accomplished author, Effie has penned several books including "A Real Girl’s Guide to Money" (recently updated), "Ditch the Debt & Get Rich", and "The Great $20 Adventure". Her expertise extends to television, where she hosts financial segments on Channel 9’s Today Show and is a frequent guest across Australian media.
Effie played a pivotal role as editor of Money magazine until 2019, contributing to its establishment in 1999 during a time when discussing money in an engaging manner was unconventional. As Editor-at-Large of Canstar, Australia’s largest financial comparison site, she continues to empower Australians to maximize their financial resources.
A passionate advocate for financial literacy, Effie serves on the board of directors for Ecstra, a not-for-profit organization dedicated to enhancing the financial capability of all Australians within a fair financial system. She also holds an independent Director role at InvestSMART and holds a Bachelor of Economics Degree from the University of Queensland.
