Mark Tanner is the Founder and Managing Director of China Skinny, a prominent marketing and research agency based in Shanghai. With a career spanning marketing roles across China, North America, Europe, Australasia, and Africa since the late ‘90s, Mark brings a wealth of personal experience to his leadership role.
China Skinny, under Mark’s guidance, has established itself as a leader in understanding the latest trends, insights, and best practices for the dynamic Chinese marketplace. The agency publishes the most-read English weekly newsletter focused on marketing to Chinese consumers, reaching 10,000 Western business readers.
Mark is a frequent commentator on China’s market landscape in reputable media outlets such as Bloomberg and Reuters. China Skinny’s diverse client base includes FMCG giants like Colgate, government agencies such as the Finnish Fund For Innovation, and various industries from tourism to technology across Asia, Australasia, North and South America, the UK, and Europe.
Beyond his professional endeavours, Mark is a sought-after keynote speaker at events spanning from Shanghai to Sydney, and Hong Kong to Helsinki. Personally, Mark is passionate about travel and adventure, having led expeditions like the world’s first paddle down the Nile River, treasure hunts in Iceland for ancient Viking artifacts, and cycling across Canada during mid-winter. His adventurous spirit and deep insights into Chinese consumer behaviour make him a respected figure in both business and adventure circles.
