Michael Sherlock is a prominent business leader who revitalized a struggling bakery chain in the late 1990s, turning Brumby’s into Australasia’s second-largest bakery franchise system, boasting over 320 bakeries by 2007.
Under Michael’s leadership, Brumby’s share price soared from 56 cents to $3.40 in just over three years. He stepped down as Managing Director after Brumby’s was acquired by the ASX-listed company RFG for $46 million.
Michael has appeared on numerous current affairs, news, and breakfast television programs and has been featured in all major newspapers and magazines in Australia and New Zealand. He is renowned for his innovative management techniques, business strategies, and promotion of environmentally friendly, preservative-free products. Michael is also a regular columnist in BRW’s Smart Talk.
A sought-after public speaker, Michael serves on several advisory boards as a strategist and mentor, leveraging his extensive experience in food, retail, and franchise management. He co-authored "Jumpshift! – Shift Your Business into Hyperdrive: Create Clear Direction, Real-Time Feedback, and an Empowering Culture That Gives Your TEAM the Owner's Eye".
Michael has contributed to the book "Top Franchisees: CEOs' Secrets Revealed" and the soon-to-be-released "Millionaire Mentors".
