Siimon Reynolds is a co-founder of Photon Group, the 15th largest marketing communications group globally, comprising 52 companies and over 6,000 employees. He has delivered lectures to more than 50,000 business professionals across Australia on success in advertising, marketing, and life.
Siimon’s success in the advertising and marketing industry is nearly unmatched, having won his first advertising award while still in school. Described by 60 Minutes as one of Australia’s youngest self-made millionaires, Siimon is passionate about topics such as lifestyle, focus, dedication, and personal power.
Throughout his career, Siimon has won every major industry award worldwide, making him the only Australian to achieve this feat. His accolades include the Gold Lion at Cannes, the Gold Pencil at the New York One Show awards, and the Grand Prix at the London International Advertising Awards. In Australia, he has been awarded Television Commercial of the Year, Magazine Ad of the Year, Newspaper Ad of the Year, and Agency of the Year twice. Siimon also won the NSW Young Achiever of the Year in the career section and has been featured on 60 Minutes, Today Tonight, A Current Affair, Bloomberg, and America’s NBC Today Show. Additionally, he served as a board member for the Sydney Film Festival.
As a successful author in six countries, Siimon’s book "Why People Fail" quickly reached number two on the Business Bestseller List and number three on the Self Improvement Bestseller List. His book "When They Zig You Zag" provides a guide to achieving ambitions by following one's own path rather than conforming to others' paths.
