Formerly a global top executive at LEGO® Christian Majgaard was responsible for branding, marketing and business innovation. He was responsible for championing the innovative change from plastic toy to a global brand, fuelled by today’s well-known successes such as LEGOLAND® parks, LEGO Mindstorms® robots, LEGO Educational, children’s software and licensing alliances with the movie world, like e.g. Harry Potter.
Christian is famous for turning complex concepts into simple words, blended with great humour.
Together with LEGO´s owner, he formed his own consultancy, helping major international companies to develop and implement strategies for customer focused growth, marketing, innovation, branding and shared vision. Today Christian is a renowned speaker throughout the world on the same themes. He has inspired companies like Nestlé, Siemens, Vodafone, Abbvie, LeasePlan, Motorola, Bang & Olufsen, Swiss Re, Geodis Wilson, Disneyland, Heineken, ABB, Canon and many others.
He authored the book “13 hints for tomorrow’s brand builders” as well as numerous articles and has appeared on television across the globe. Christian was featured as one among “21 leaders for the 21st century” in the book by Dutch /British professors Trompenaars/ Hampden-Turner.
